Creative Design Director & Builder

Building at the
Speed of Thought.

E233rd Studio specializes in high-impact integrated campaigns, brand systems, and franchises across global sports, entertainment, and digital media. I lead creative from strategy through concept and production, building scalable brand systems, products, and visual stories that fuel fandom through cultural instinct.

Brand Systems Visual Identity Campaign Design AI-Powered Production UI / UX Experiential Data Visualization Motion & Broadcast Brand Systems Visual Identity Campaign Design AI-Powered Production UI / UX Experiential Data Visualization Motion & Broadcast
One Studio. Full Stack.

Creative direction
meets AI velocity.

I'm not just a designer. I'm a builder. I operate at the intersection of senior creative strategy and AI-powered production, moving faster than traditional agencies without sacrificing craft. One partner. Concept through execution.

AI Prototyping Brand Strategy Design Systems Content Automation Product Design Creative Direction
13+
Years building iconic brands across sports, media & tech
300M+
Global audience reached across digital platforms
40%
Avg. reduction in production time through AI systems
3×
3× Emmy Award Winner for sports visual storytelling
What I Do

Three ways to
work together.

Whether you need a full brand build, a creative partner to lead your team, or a specific campaign executed at a high level, I'm built for it.

01

Brand Architecture

Full-system brand development for companies that need a foundation built to last, from visual identity through scalable design systems.

  • Visual identity & logo systems
  • Brand guidelines & voice
  • Design system development
  • Typography & color strategy
  • Brand audits & repositioning
02

Campaign Direction

360° integrated campaign concepting, creative direction, and production for product launches, events, and marketing initiatives.

  • Campaign concepting & strategy
  • Social & digital design
  • Experiential & event design
  • Editorial & content systems
  • Broadcast & motion graphics
03

Embedded Direction

Fractional creative director engagement for teams that need senior-level creative leadership without the full-time overhead.

  • Fractional CD retainer
  • Team mentorship & development
  • Creative QA & brand governance
  • Agency & vendor management
  • Quarterly creative strategy
Selected Work

Built for scale.
Designed to last.

All case studies
NFL Fantasy Brand Redesign
NFL · Digital Platform
NFL Fantasy
Brand Redesign
83.9M impressions · 11% user growth
Financial Brand Visual System
Bankrate · Brand System
Bankrate Inline Imagery
Visual System
40% reduction in production time
NFL Next Gen Stats
NFL · Data Visualization
Next Gen Stats: Data Into Story
+30% social engagement YOY · 3× Emmy Award Winner
PsychCentral Identity System
Healthline · Global Brand
PsychCentral
Identity System
Global healthcare brand, diverse audiences
Flick-Me Platform Launch
E233rd · Product Design
Flick-Me.com
Platform Launch
Full UI/UX, identity & product, 0 to 1
How I Work

Precision at
every stage.

Every engagement starts with deep discovery. I don't design solutions before understanding the problem. The result is creative work that holds up, commercially and aesthetically.

01
Discover

Stakeholder interviews, competitive audit, audience research. We find where the brand lives vs. where it should.

02
Architect

Strategy before aesthetics. Creative brief, visual direction, and system logic before a single pixel is placed.

03
Build

AI-assisted production with tight feedback loops. I move at speed without sacrificing craft or precision.

04
Scale

Handoff isn't the end. I build systems your team can run, with guidelines, templates, and training baked in.

Clients & Partners

Trusted by
category leaders.

NFL
Bankrate
Healthline
SMAC Ent.
BlackDoctor
Sports Emmy Award
NFL 100: Trans-Media Coverage
2019
Sports Emmy Award
NFLUP!: New Approaches
2013
Webby Awards
NFL Social: Entertainment
2019 Honoree
Webby Awards
NFL Social: Video
2019 Nominee
Start a Project

What Can We
Build Next?

From brand systems to shipped products. Strategy through execution. Let's talk.